About Cath

I give you what AI can’t: fresh ideas and a human approach to projects.

I’m a professional copywriter, content producer and project manager with almost fifteen years worth of experience in the digital advertising and publishing industries. I’m a multi-disciplined creative with skills that extend way beyond writing. I’m propelled -in every aspect of my life- by an insatiable curiosity for new perspectives and novel things. I love the process of unfurling client aspirations, and using that to steer them to their longed-for destinations.

Being hyper-organised makes the hairs on my neck stand up. Luckily project management is a thing and I can help orchestrate people and tasks for a living too. Make my day by passing a tangle of dreams and desired deliverables my way! I get one of my greatest kicks from adopting professional chaos and handing back epic products. Scrum and Agile are my most frequently used methodologies. I’m currently a big fan of Jira, Trello and Monday.

Scroll on down for a downloadable copy of my CV.

Cathleen Malone 

| Digital Project manager

| Scrum Master

| Senior Copywriter

| Content Producer

| Digital Project manager | Scrum Master | Senior Copywriter | Content Producer

Email: cathmalonecreative@gmail.com LinkedIn: www.linkedin.com/in/cathleenmalone/ Phone: 07701311402

Summary

I give you what AI can’t: fresh ideas and a human approach to projects. 

If we work together I’ll be bringing 14 unique years’ worth of experience within the advertising and digital industries with me, alongside an emotionally-intelligent side of ‘Cath’. My energy is authentic, I’m progressive and a whole bunch of fun. I’m versatile, decisive and delivery orientated, with a passion for using project management, creative thinking and data to bring engaging and culture-enhancing ideas to life.

When I’m not having a good time making moves with you, I’ll be creating content and sharing resources over at cathleenmalone.com. Learning to further how I support in opening up greater equity and equality for all -through anti-racism and other human rights work- is important to me too. 

Skills and competencies

Copywriting and team leadership                                   Digital marketing management and publishing Search engine optimisation (SEO) Paid search/paid ads                                                             Fluent in WordPress & Umbraco CMS systems Basic knowledge of html  

Accomplishments

🎉 Introduced and implemented the rolling out of Agile project management processes and tools to the RewardRate marketing team. This made a significant contribution to responsibly paying millions out in loans, within a few short months of launching.

🎉 Within a tight timeframe I successfully wrote an entire suite of B2C comms, brochureware and application journey copy that was commercially effective and compliant (according to Financial Conduct Authority guidelines).

🎉 Was promoted to the role of RewardRate’s interim marketing manager within three months of joining. It was a joy and a privilege to lead this new and powerful team of creatives. We ended up being nominated for several Credit Awards!

🎉 Launched my own, profitable freelance copywriting business during the global pandemic. 

🎉 Presented Lush Cosmetics’ first ever social media live streams, with the role developing onto presenting successful pieces of YouTube and Lush Player content. I was also selected to present live at the 2017 Lush Creative Showcase. 

🎉 Pitched, produced and presented a successful series of foraging videos with Alys Fowler. These became the Lush social channels’ most popular content, with over 67,000 views on YouTube.

🎉 Pitching and producing a new video format named ‘Lush Talks’ with Jay Beech, which amassed over 86,000 views with our first release: ‘The Female Buzz Cut’.

🎉 Assisted in elevating the Lush Kitchen retail department from being a new concept to one of Lush Cosmetics’ healthiest revenue streams, between 2015 and 2017.

🎉 Built relationships with several high-profile influencers to generate valuable online promotion for the Lush brand and its products. 

🎉 Lay a framework for accurate and effective budget tracking of Lush Digital projects.

🎉 Grew the audience of Lush’s budding lifestyle channels to over 10,000 followers in 18 months through considered copy and visual messaging.

Work experience 

Agile project management (Kanban and Scrum) Multimedia content creation                   Digital strategy and planning Time management and prioritisation        Excellent communication skills  

Freelance Project Manager                                         Prettywise Agency   May 2023-present

Supporting our project director across a multitude of Agile, digital projects. I support with advice for junior and middleweight PMs, resourcing, time and budget tracking, status reports and change requests. We use Jira, Figma, Google Sheets, Forecast and Harvest to ensure that we’re on track to deliver against all agreed roadmaps. I’m working towards my Professional Scrum Master™ II Certification, to further improve my impact here.

Senior Copywriter                                                                                                           RewardRate   June 2022-May 2023

Our mission here was to open up financial mobility to millions of people in the UK, using financial products and free financial education. I led on making the most engaging, financially compliant written material possible for the brand. Growing into the passionate, interim leader of our motivated marketing team was another key to my success within the company. Scrum Mastering took up much of my time here too.

Freelance Copywriter and CMS support                                 Sideshow Agency, amongst others July 2021-June 2022

I supported the content population for Newcastle University's Partners programme and course pages. These were created using a Terminal 4 content management system and Gather Content hub. I added similar value on a project for Anglepoise lighting. Outside of my time with Sideshow, I was creating social strategies, articles, webpage, newsletter, packaging, label and signage copy for small businesses.

Multimedia Content Producer and Project Manager           LUSH Digital, Lush Cosmetics     Dec 2015-June 2021

I pitched, created, produced and presented multimedia content (social copy, campaign assets, articles, newsletters, video and photography) that aligned with our project visions. I spent time training copywriters, resourcing people and project managing here too. When a business need called for it, I had a fun stint of supporting the expansion of our PR and influencer relations as well. This involved lots of research, digital outreach and hosting of Lush factory and campus tours, which was a blast.

Education and training

  • Bachelor’s degree in Advertising BSc (Hons), Southampton Solent University  (2012)

  • Professional Scrum Master™ I Certification - 2023

  • Lean Six Sigma - white belt (2022)

  • Search engine optimisation (SEO) with LinkedIn learning

  • Management, performance and appraisal training with RewardRate

  • Cultural competency, neurodiversity, implicit bias and anti-racism training with Lush

  • St Johns first aid at work and infant first aid

  • Presenting for Screen with The Presenter Studio

  • Postnatal doula training with Red Tent Doulas

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